-VI CBC – Brazilian Color Conference

The Brazilian Color Conference is a two-day in-person event dedicated to the study, application, and manifold possibilities of the world of color. It brings together leading figures in image consulting and professionals from fields such as fashion, beauty, design, behavioral studies, and creativity.

In its 6th edition, the Conference expands its scope to discuss color through two deeply interconnected dimensions: culture and business.

Color shapes how we perceive the world, build identities, express a sense of belonging, and tell stories. At the same time, it plays a strategic role in shaping brands, products, spaces, and experiences, influencing perceptions, choices, and forms of communication.

At the 6th Brazilian Color Conference, we will explore these relationships and reflect on how color permeates culture, identity, and the market—and how we can use it more consciously, strategically, and creatively.

The event will feature two days of in-depth content, the exchange of experiences, and diverse perspectives on color, bridging the gap between knowledge, creativity, and practical application.